Challenges
Entering the European Market with Unique Products
I needed to understand the specifics of the German market to adapt the website to their requirements. A thorough analysis of the competitive advantages of the product for the European consumer was necessary.
Lack of Product Data
The company owner could not provide complete technical data on the saunas and other products, which complicated the development of the website structure and content. I had to create the content and structure of the site myself, as the company had no ideas or input. This involved interviewing and probing for details on technical specifications, required certifications, delivery processes, and construction timelines.
Achieving a Harmonious Design
I needed to choose an optimal design that would not only highlight the uniqueness of the product but also be understandable and user-friendly for the target audience. It was important to create a website that, on one hand, conveys the quality and aesthetic value of the products, and on the other hand, does not appear overly ornate, maintaining simplicity and functionality for users.
User research
Persona Formation
Heinz Müller, aged 45-65, is a mid-to-senior level executive or business owner living in suburban or rural Germany with a high income. He values health, luxury home amenities, and environmentally friendly products, seeking high-quality, custom solutions for relaxation and property enhancement. Heinz conducts thorough research and prefers reputable brands with detailed product information.
Factors in Sauna Selection in Germany
It was necessary to determine what factors are important to German buyers when choosing saunas: technical specifications, materials, environmental friendliness, or the customization of production.
Information on Technical Specifications
The German market requires clear and specific product data. It was crucial to identify the exact technical specifications of the saunas and other products needed to convince customers of their reliability and uniqueness.
Solutions
Maximizing Technical Specifications
I gathered extensive information about the wood used in sauna manufacturing, including durability, practicality, and maintenance. The website features detailed technical specifications, dimensions, and compatibility to educate users and instill confidence in the product.
Emphasizing Customization and Uniqueness
It was crucial to convey that all products can be made to order, highlighting the company's flexibility and quick manufacturing based on client specifications. The focus was on showcasing the flagship uniqueness of the log saunas, emphasizing their eco-friendliness and durability, with the capability for rapid production and delivery across Europe.
Showcasing Versatility Beyond Saunas
It was essential to demonstrate that the company offers more than just saunas; they also produce a wide range of wooden products, including fences, gazebos, accessories, and epoxy resin tables. This highlights the company’s flexibility and versatility, emphasizing their readiness to create various items quickly and efficiently.
Conclusion
Considering that Germans prefer established brands and long-term reliability, it became clear that conveying the company's background was crucial. While I couldn't disclose specific information about the client, including the company's origins, years in operation, and delivery methods would have added essential credibility.
Although there was interest from potential customers, the lack of sufficient information about the company hindered their confidence in making a purchase.
This transparency could help foster trust, aligning with their preference for detailed and trustworthy information.